Download An Introduction to Information Design by Kathryn Coates, Andy Ellison PDF

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By Kathryn Coates, Andy Ellison

Info layout is the visualization of data via photo layout. This necessary consultant offers an artistic, informative, and useful advent to the final rules of data design.

With chapters on figuring out the viewers, constitution, legibility and clarity, choice of media, experimentation and multi-platform supply, An advent to details layout supplies a whole review of this primary point of visible communication.

Fully illustrated case reports from major designers supply specialist perception into the demanding situations interested by growing details layout for print, interactive and environmental media. sensible workouts and guidance let the reader to place this studying into perform. This makes it the precise ebook for image layout scholars in addition to layout fans.

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Extra resources for An Introduction to Information Design

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We will look at information design for interactive and screen-based design in more detail in Chapter 7. In some instances, the choices that each individual user makes will be analyzed by the operating software; this can result in an active, ever-changing interface that can respond on an individual basis to its users. A website or app can make selections for an individual based on their input, as Phil McNeill demonstrated in his award-winning design for the BBC Festivals Widget, submitted to the D&AD competition.

There was no hierarchy. We need to identify what the different levels of information are and the order in which they should be seen and read, as in the illustration to the right. Once this order has been established, we can begin to apply a visual hierarchy. This will result in the successful navigation and communication of information. A visual hierarchy can be created in many ways. Refer to the illustrations at the bottom of this page and consider using variations of scale, weight (light, medium or bold weights of a typeface), colour, tone, graphical elements (shapes/lines), space and placement of elements to signal where you want your audience to go.

There is the potential to move through information in a very fluid manner; each user may select a different route through that information and require different things at different times, so there is no definitive sequence to the delivery. 65 There will be a clear structure and organization in evidence from a design perspective. This structure facilitates the user’s navigation around the interface. A grid, hierarchy and all our ingredients will be utilized to guide users through possible routes. This medium also offers the potential to use movement and sound.

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